Privacy Policy

Last Revised: September 2025

At Earring Vault (“we”, “us” or “our”), we respect our customers’ privacy. This privacy policy (“Policy”) applies to all Earring Vault activities, including our website, mobile site, services, applications, platforms and tools where this Policy appears or is linked.

This Policy aims to inform you about how we collect, use, share, and protect your personal information (including ‘personal data’ as it is referred to in applicable UK data protection laws). Whenever you provide personal information to us, or we collect it from you, whether this is on the website, through social media interactions or otherwise, we will use the information in accordance with this Policy.

When we refer to “Website” in this Policy, we are referring to Earring Vault’s website and mobile site, including any email, text, live chat, and other electronic messages arising from such sites.

This Policy may be updated from time to time and is incorporated into our Website Terms of Use. Your continued use of the Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

To make this Policy as user friendly as possible, at the start of each section below we’ve included a summary of the content.

What Information Do We Collect?

Section Summary

We collect information like your name, email address, location, and account credentials that you’ve given us online or that we’ve obtained automatically.

We use this information to process your orders and a few other things mentioned in this Policy (like analytics and improving our service).

If you connect with social media through our website we’ll automatically have access to information provided by the platform.

We use cookies mainly for your convenience so you don’t have to log in every time you visit our website, as well as for other reasons.

Information You Provide Directly

When you interact with Earring Vault, you may provide us with:

Your name and contact details (email address and phone number)
Delivery address and billing address
Payment information (processed securely through our payment providers)
Account password (encrypted and never visible to our team)
Messages you send to our customer service team
Product reviews and feedback you choose to share
Email preferences when you sign up for our newsletter
Birthday information (if you choose to share it for special offers)
Style preferences and wishlist items
Photos or content you share with us on social media

Information Collected Automatically

Our website automatically collects certain technical information during your visit:

Your IP address and approximate location
Browser type and device information
Pages you view and links you click on our site
Time spent on different pages
Items you add to your basket
How you found our website (search engine or social media link)
Search terms you use on our site
Product interactions and browsing patterns

Cookie Information

We use cookies to make your shopping experience smoother. These small files help us:

Remember items in your basket
Keep you logged into your account
Understand which products you love
Show you relevant product recommendations
Analyse site performance to improve your experience
Remember your preferences (like currency settings)

You can control cookies through your browser settings. Blocking all cookies might affect some features of our website, but you’ll still be able to browse and make purchases.

How We Use The Information We Collect

Section Summary

We use your information in various ways but mainly to deal with your orders, to enrol you into loyalty programmes or to contact you regarding products. We use third party analytics which may use details such as your IP address.

We’ll only use your personal information in circumstances where the law allows us to. Further information on the legal grounds we rely on is set out below.

Purposes for Using Your Personal Information

We may use the information described above in one or more of the following ways:

To provide our Website and its contents to you
To provide requested products and services including order confirmation, billing, and delivering products
To process and track orders
To respond to comments, questions, or concerns
To prevent and detect fraud and other unlawful activity
To improve or develop new services and product offerings
To identify, offer, and contact you with personalised content and advertising
To conduct market research and surveys to understand trends and customer needs
To alert you about product safety announcements or recalls
To enrol you in loyalty or other programmes and contact you regarding promotions
To keep a record of our interactions with you
To notify you of changes to our Website or any products or services we offer
For marketing and promotional purposes including displaying user-generated content on our Website and social media channels
To verify and validate your identity
To ensure that your shopping experience is as easy and pleasant as possible
To carry out our obligations and enforce our rights
To comply with and enforce applicable legal requirements and our policies

We use Trustpilot to collect your feedback which means we’ll share your name, email address and reference number with Trustpilot. You can find their privacy policy on their website.

Analytics Services

We may use third-party analytics services on our Website, such as:

Google Analytics
Adobe Analytics
Facebook Pixel
Pinterest Tag

These analytics providers use technologies such as cookies and web beacons to help us analyse your use of our Website. The information collected (including IP address) may be used by these analytics providers to evaluate use of the Website.

Legal Basis for Using Your Personal Information

When we use your personal information, we rely on one or more of these legal grounds:

We need to perform the contract we’re about to enter into or have entered into with you
It’s necessary for our legitimate interests and your interests and fundamental rights don’t override those interests
We need to comply with a legal obligation
Where you’ve given your consent

Our legitimate interests mean the interest of Earring Vault’s business in conducting and managing the business to give you the best product/service and the best and most secure experience. We balance any potential impact on you and your rights before we process your personal information for our legitimate interests.

Targeted Advertising

Section Summary

We collect information about your online activities to provide you with targeted advertisements. We use third party ad networks such as Facebook and Google from which you can choose to opt out.

How Targeted Advertising Works

We may collect information about your online activities for use in providing you with advertising about products tailored to your individual interests. This section provides details and explains how to exercise your choices.

You may see our ads on other websites because we use third-party ad networks, such as:

Google Ads
Facebook
Instagram
Pinterest
TikTok

Through these ad networks, we can target our messaging to users through demographic, interest-based and contextual means. We track your online activities over time by collecting information through automated means, including through third-party cookies, web server logs, pixels and web beacons.

The networks use this information to show you advertisements tailored to your individual interests. The information our ad networks may collect includes data about your visits to websites that serve our advertisements.

To opt out of interest-based advertising, visit the Digital Advertising Alliance website or adjust your preferences in your browser settings.

Information We Share

Section Summary

Earring Vault won’t sell or rent your personal information to third parties. If we work with partners or contractors they may have access to your personal information but only to the extent needed to do their job for us.

We’ll disclose your information to third parties such as the police if required to do so by law.

Service Providers

We may share personal information with service providers who perform services on our behalf. These service providers are only permitted to use or disclose the information as necessary to perform services on our behalf or comply with legal requirements. Examples include:

Payment processors (Stripe, PayPal, Klarna)
Shipping and logistics companies
Email service providers
Web hosting and cloud storage providers
Customer service platforms
Fraud prevention services
Marketing and analytics providers

Legal Requirements

We may release your personal information if we’re required to do so by law or court order, to enforce or apply our Terms of Use, or if we believe in good faith that such release is necessary to protect the rights, property, or safety of our company, customers, or others.

Business Transfers

We may share or transfer information, including your personal information, in connection with the sale, transfer, acquisition, merger, restructuring, reorganisation, dissolution, bankruptcy or other change of ownership or control by Earring Vault (whether in whole or in part). When one of these events occurs, we’ll use reasonable efforts to notify users before information is transferred or becomes subject to different privacy practices.

Aggregated Information

We may share information or data in a form that cannot be used to uniquely identify or contact an individual person. We may collect, use, transfer, and disclose this non-personal information for any purpose.

How We Protect Personal Information

Section Summary

We take many steps to ensure your information is safe however we can’t fully guarantee its security. Please be aware that we never send emails requesting personal information.

Security Measures

We enforce commercially reasonable security measures online and in our physical facilities to protect against the loss, misuse, disclosure, or alteration of personal information provided to us. While we strive to safeguard your personal information, we cannot guarantee the security of any information you disclose or transmit to us.

If you receive an email that looks like it’s from us asking you for your personal information, don’t respond. We’ll never request your password, username, credit card information, or other personal information through email.

Encryption and Tokenisation

We use Secure Sockets Layer (SSL) encryption technology, the industry standard for secure online transactions, to encrypt your personal credit information before it travels over the Internet.

Our payment gateway provider also uses tokenisation which is an added security method used to protect payment card details at checkout. When you make a payment online, your card details are replaced with a unique randomised number (a token) so we won’t see or store your card details.

Your Choices and Rights

Section Summary

You’re free to opt out of our mailing list and to contact us to update your preferences. This won’t affect our communications to you regarding your orders.

Marketing Preferences

We offer you certain choices in connection with the personal information we collect about you. To update your preferences, ask us to remove you from our mailing lists, or submit a request, please contact us. You can also unsubscribe from receiving marketing emails by following the “Unsubscribe” link provided in our emails.

We’ll honour your request to remove you from our mailing lists, but there may be a delay between submission of such request and actual removal from our mailing lists. Opting out of communications doesn’t affect our communication with you regarding your orders or other sales or service transactions.

Your Data Protection Rights

You have various rights under data protection law. The rights available to you depend on our reason for processing your information, but generally include your right:

To request access to the personal information we maintain about you
To request that we correct, amend, delete or block the information we maintain about you
To withdraw any consent you previously provided to us
To object to the processing of your personal information where we’re relying on legitimate interests
To request that we restrict the processing of your personal information in certain circumstances
To request the transfer of your personal information to you or a third party

To exercise any of these rights, please contact us at privacy@earringvault.com.

Mobile Messaging Services

Section Summary

We’ll send you text messages if you’ve signed up for our text messaging service. You can get more information about the service by texting HELP to the relevant short code. You’re free to opt out at any time by texting STOP to the relevant short code.

SMS Communications

When you sign up for one of our text messaging programs, you’re expressly consenting to receive text messages on your mobile phone about our products and services. Text messages will only be sent to the mobile phone number used to opt into the applicable text message program.

Details on how many messages you should expect to receive are provided at the time of enrolment. Your consent to enrolment in any text message program isn’t a condition of purchase.

Message and data rates may apply. We don’t charge a fee for our text message programs and assume no responsibility for charges by your carrier. You may opt out of a text message program at any time by texting STOP to the applicable short code.

Children’s Privacy

Section Summary

Our website isn’t for use by children. Please let us know if a child under the age of 16 has provided us with personal information online.

Age Restrictions

We’re committed to protecting the privacy of children. The Website isn’t directed to children and we don’t knowingly collect any personal information from children under 16. If a child under the age of 16 has provided us with personal information online, we ask that a parent or guardian please contact us at privacy@earringvault.com.

Do Not Track Policy

Section Summary

‘Do not track’ features don’t currently work on our website.

Browser Settings

Some browsers have a “do not track” feature that lets you tell websites that you don’t want your online activities tracked. At this time, the Website doesn’t respond to web browser “do not track” requests or similar signals that users may employ.

Links To Third Party Sites And Services

Section Summary

Our site may contain links to third party websites and we’re not responsible for those sites.

External Links

This Website may contain links to third party websites or social media profiles operated by individuals or companies unrelated to us. We’re not responsible for the privacy practices of such third parties. We provide links to these websites or profiles for your convenience only and you access them at your own risk.

We recommend that you review the privacy policies and terms of use posted on and applicable to such third party websites prior to utilising them.

Accessing And Updating Your Personal Information

Section Summary

You can contact us to edit or remove your personal information from our database.

Account Management

If you have a Website account, you can log in to view and update your account information. Please contact us with questions or concerns, to request edits to your personal information, or to have it removed from our database.

Email us at privacy@earringvault.com to make any changes or updates to your personal information.

Transferring Your Personal Information

Section Summary

We may transfer your personal information within and outside the United Kingdom and European Economic Area.

International Transfers

Many of our external third party providers are based outside the United Kingdom and European Economic Area, so personal information we obtain from and about you may be transferred, processed and stored outside of the United Kingdom and European Economic Area.

Whenever we transfer your personal information out of the United Kingdom and European Economic Area, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We’ll only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information
Where we use certain service providers, we may use specific contracts approved for use in the United Kingdom which give personal information the same protection it has in the United Kingdom

Data Retention

Section Summary

We’ll keep your personal information as long as reasonably necessary to fulfil the purposes for which the information was collected.

Retention Periods

We’ll only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Typical retention periods include:

Account information: Until you request deletion
Order history: 7 years for tax and legal compliance
Marketing preferences: Until you unsubscribe
Customer service conversations: 2 years
Website analytics: 26 months

Modifications To This Policy

Section Summary

If anything about this Policy changes, we’ll let you know via the Website or by email.

Policy Updates

We’ll modify this Policy if our privacy practices change. We’ll notify you of such changes by posting the modified version on our Website and indicating the date it was last modified. If the changes are significant, we’ll provide a more prominent notice (including by email in certain instances).

The date this Policy was last modified is at the top of this page. Please periodically review this Policy so that you’re familiar with the current Policy and aware of any changes.

Contact Details

Earring Vault is the controller and responsible for this Website and your personal information. We’ve appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this privacy policy.

If you have any questions about this privacy policy or our privacy practices, please contact the DPO using the details set out below.

Earring Vault Email: privacy@earringvault.com [Physical address would be inserted here]

You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details above.